Australian Fashion Designer, Martin Grant, has
been chosen to create a new uniform for Qantas’ 2,500 domestic,
regional and international pilots two years after he designed a
popular new image for the airline’s cabin crew and ground staff.
“Every Qantas uniform over the past 95 years
reflects its times and we’re excited to work with Martin on a new
design that reflects modern Australian style as well as the
positive things happening at Qantas,” said Qantas Group CEO, Alan
Joyce. “It’s important that our crew feel proud to wear the Qantas
uniform around the world, every day. They represent the national
carrier so we want them to feel confident and comfortable sitting
in the flight deck, standing in the cabin or walking through an
airport. A key part of the design process will be asking our
pilots what they would like to see in the new design. With an
increase in the number of female pilots in the Qantas ranks, the
design of the female uniform will also be a focus.”
Martin Grant said he was excited by the
opportunity to design what will be the first new uniform for
Qantas pilots in more than a decade.
“The reputation of Qantas pilots speaks for
itself, so it’s a real honour to be asked to work with them to
create their new uniform. I want it to be comfortable, stylish and
most of all, distinguished,” said Martin. “Early feedback from
Qantas pilots is that they want to retain the traditional image
but give it a modern makeover to be more elegant and more
wearable. The female pilots are also hoping for a more feminine
line so I will have that front of mind when I begin the design
Qantas Chief Pilot, Captain Richard Tobiano,
said while pilots are often unseen in their “office”, they take
great pride in wearing their uniform and also place a great
emphasis on comfort.
“The current uniform has served us well but
after wearing the same thing every day for more than 10 years,
we’re ready for a change. Given we spend up to 16 hours at a time
on an aircraft, there’s a big focus on comfort and durability as
well as reflecting our professionalism,” said Captain Tobiano.
Over the next few weeks Martin will host focus
groups with representatives from the pilot community to get their
feedback on what they would like to wear in terms of design,
practicalities and comfort.
He will also travel across the airline’s
domestic and international network for inspiration and join Qantas
pilots in a flight simulator to understand the dynamics of the
pilots’ working environment.
Qantas aims to have its pilot community wearing
a newly designed uniform during 2016.
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