SAS has increased the number of digital
newspapers available to download in its app.
More national and international newspapers
are now available to download from the SAS Newsstand up to 22
hours before departure.
Since summer 2014, a selection of newspapers has
been available to download to a smartphone or tablet ahead of a
trip. The choice of digital newspapers is being increased and SAS
is also partnering Readly that will enable SAS EuroBonus members
to access their huge range of publications.
“SAS customers are becoming increasingly digital
and we are continuously developing our app to meet their needs.
This increased choice in the SAS Newsstand and our partnership
with Readly means we can offer a good digital solution where
customers can also access a broad range of newspapers up to 22
hours before they travel,” said Eivind Roald, Executive Vice
President Commercial, SAS.
In line with the increase in digital
availability, printed newspapers are disappearing from the gate.
Print versions will still be available in lounges, however.
“We have chosen to invest more resources in
developing digital solutions that mean you can make a far more
individual choice of reading matter on board, whether this is the
Financial Times or a local paper. Our digital focus is the main
reason we will discontinue printed newspapers at gates. The huge
volume of printed newspapers at airports is also a challenge from
a logistics and environmental perspective,” added Roald.
These changes come into force 1 March 2015. The
SAS app can be downloaded from the App Store, Google Play and
Windows Phone Store.
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