Etihad Airways to Implement Amadeus Fare Families

Etihad Airways is to implement Amadeus’ Fare Families tool in the indirect channel, to support its merchandising strategy.

Through Amadeus Fare Families, Etihad Airways will brand and differentiate its products and services by showing the full value of each packaged fare on all its retailing interfaces for all customer segments and worldwide points of sale.

With clear descriptions on service characteristics and terms and conditions, both travellers and travel agents benefit from greater transparency in the shopping process.

The solution means that travel agents will be better equipped to advise their customers and proactively upsell from one fare family to the other, based on the traveller’s needs and preferences.

“We are delighted to extend our ‘Fare Choices’ to the Amadeus travel community, thereby ensuring that our customers can always enjoy our full range of innovative services, irrespective of which channel they choose to shop on,” said Peter Baumgartner, Chief Commercial Officer, Etihad Airways. “We are confident the opportunities the new tool opens up, will create an enhanced customer experience for our travellers who can now benefit from greater travel customisation. Through Amadeus, our packaged fares will now also be available in the indirect channel‎ worldwide and displayed at all points of sale in a way that is consistent with our brand.”

Etihad files its fare families using ATPCo Branded Fares and Amadeus is the first technology provider to support this new industry standard.

Apart from filing centrally, airlines can also file their fare families directly in the Amadeus system if they so prefer.