AirAsia Signs Up For Travelport’s Rich Content and Branding

AirAsia has signed up for Travelport’s Rich Content and Branding solution.

This new deal supplements the distribution agreements that Travelport already has with seven carriers within the AirAsia group.

Through the agreement, AirAsia becomes the first Low Cost Carrier (LCC) in Asia to sign up for this innovative feature that allows airlines to market and retail their products more effectively by controlling how their products are visually presented and described to travel agents. It is designed to enable partner airlines to use more sophisticated retailing techniques in order to drive sales of core fares as well as ancillaries and “optional extras” such as selected seating and lounge passes.

Spencer Lee, Head of Commercial, AirAsia Berhad, said, “On AirAsia.com, we are very proud of the wide variety of options and add-ons we offer to our customers, clearly presented with detailed descriptions and highly illustrative visuals. We are glad we are now able to present our products in the same manner to Travelport’s global network using its Rich Content and Branding solution.”

More than 100 airlines use the popular merchandising technology including China Eastern Airlines, Delta Air Lines, British Airways, Singapore Airlines, easyJet, Ryanair and others.

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