Wyndham Launches Automated Revenue Management System

Building on its new approach of delivering technology solutions to its franchisees through the use of third party strategic partners, Wyndham Hotel Group has unveiled plans to deploy a new, automated, Software-as-a-Service, revenue management system from Infor, across more than 4,500 of its franchised hotels within the U.S. and Canada.

Leveraging the strategic partnership with Sabre, the multi-year agreement with business application developer Infor gives Wyndham Hotel Group franchisees using Sabre’s SynXis property management system a direct connection to the Infor EzLITE revenue management system.

Keith Pierce, executive vice president, global systems operations support at Wyndham Hotel Group, said, “Through collaboration with leading technology companies like Infor, Sabre and others, we are now in a position to more quickly deploy and upgrade revenue generation and property management solutions by combining best-in-class offerings that are more effective, more efficient, more current, and delivered at a lower cost to our franchisees.”

Among its main features, Infor EzLITE simplifies the process of revenue management by automatically analyzing each hotel’s booking data on a daily basis, recognizing trends and patterns, and providing each property owner with recommendations on how and when rates should be modified to help optimize the hotel’s demand.

“On any given day, each one of our hotel owners have the opportunity to make more than 8,000 decisions related to revenue management,” said Kathy Maher, senior vice president, revenue management at Wyndham Hotel Group. “For smaller hotels with limited staff, finding the time and resources to manage all of the nuances of a revenue management function presents a significant challenge. Through an autopilot feature in the new system, across 4,500 hotels, our EzLITE powered solution will allow us to make an estimated 15 billion pricing decisions per month, enabling our owners to focus on what matters most: servicing guests.”

The company also announced two other new partnerships that go hand in hand with Sabre’s SynXis property management system and Infor’s EzLITE revenue management system:

- A multi-year agreement with hospitality technology solutions provider TravelClick to enable the continuous input of real-time competitor pricing data into the Infor EzLITE product, enabling more competitive pricing decisions that are tailored to each individual hotel. TravelClick is expected to do more than 400 million shops annually for properties that are using the new Infor EzLITE solution.

- A multi-year agreement with payment solutions provider Elavon to integrate EMV and tokenization into the SynXis property management system for franchisees via Elavon's Fusebox gateway and Simplify payment security software application.

Currently operating under the second of a three-stage pilot program at select hotels domestically, the full roll-out of both the Infor EzLITE revenue management system and the SynXis property management system to approximately 4,500 economy and midscale properties within the Wyndham Hotel Group portfolio is expected to begin this summer, with a target completion date of late 2016.