Dubai Properties Signs Four-Hotel Deal with Starwood

Starwood is to dramatically increase its presence in the UAE thanks to a deal signed with real estate developer Dubai Properties for four new hotels in Dubai under its Aloft and Element brands.

Scheduled to open in 2018, the three new Aloft hotels and one Element hotel will have a combined total of 816 rooms.

“We continue to experience increased worldwide demand for our mid-market brands given their global appeal for guests and strong performance,” said Simon Turner, President, Starwood Global Development. “This is particularly true for Aloft where signings have more than doubled globally versus the same time last year including a surge of signings in the Middle East. With its innovative programming, design and tech-savvy approach, Aloft is especially well positioned to grow throughout the Middle East.”

The three new Alofts in Dubai will feature the brand’s signature W XYZ Bar, and re:fuel by Aloft - the grab and go eatery open 24 hours a day, in addition to an all-day dining outlet.

Other amenities include a fitness centre and outdoor pool, in addition to a backyard exterior public space, laundry services, and Bliss Spa products.

Aloft Dubai Dubiotech

Featuring 227 guest rooms, Aloft Dubai Dubiotech will be located in the world’s first free zone area dedicated to the life science industry.

The hotel is 20km from the Dubai International Airport and 40 km from the new Dubai World Central International Airport.

Aloft Dubai Studio City

Aloft Dubai Studio City will comprise of 200 guests rooms, meeting space of up to 120 sqm and all of Aloft’s signature brand elements.

The hotel will be located in Dubai Studio City, just 15 minutes from Dubai International Airport and the city centre.

Aloft Dubai IMPZ

The 221-room Aloft Dubai IMPZ will be located in Dubai’s dedicated media production zone, International Media Production Zone (IMPZ). 

Element Dubai IMPZ

Element IMPZ will offer guests 168 studio accommodations and double rooms.

Amenities will include saline swimming pools, a fitness centre, bikes-to-borrow and electric vehicle charging stations.

Starwood currently operates 51 hotels and resorts across the Middle East under eight of the company’s ten brands

Dubai is the company’s second largest market after New York City with 15 operating hotels.