Jin Jiang Signs MOU with Prince Hotels

Jin Jiang International Hotels and Prince Hotels have signed a MOU designed  to provide the framework for a marketing alliance which will allow them to collaborate on joint promotions and undertake other business exchanges, as well as improve brand awareness and market share.

Mr. Simon Zhang, Chief Executive Officer at Jin Jiang International Hotels, said, "The mutual benefits derived from signing the MOU with Prince Hotels will allow Jin Jiang International Hotels to further expand its international marketing network and to provide customers with more options and conveniences, addressing the growing demand for casual and business travel in the Asian market."

The number of Chinese travelers choosing Japan as a destination has been on the rise as a result of Japan relaxing visa requirements for individual Chinese tourists not traveling in a group and the depreciation of the yen.

According to statistics from the Japan National Tourism Organization (JNTO), 2.41 million Chinese tourists traveled to Japan in 2014, the highest level recorded to date and an increase of nearly 80% over 2013's numbers.

Chinese people accounted for 70% of the tourist visas Japan has granted to foreigners. Meanwhile, China is also becoming a popular travel destination among Japanese.

"We are very pleased that we have signed a marketing alliance agreement with Jin Jiang International Hotels. Jin Jiang International Hotels, have been in business for 90 years and built a legacy over the period as a leading hotel brand in China. Prince Hotels is representative of Japanese hospitality industry's omotenashi spirit. By forming the alliance, both parties expect to significantly improve their brand awareness globally," said Mr. Stanly D. Brown , Board of Directors and Executive Vice President at Prince Hotels.