Norwegian Cruise Line will introduce its first
purpose-built ship customized for the China market in 2017.
Currently under construction, the new ship
is designed specifically for the China market with accommodations,
cuisine and onboard experiences that cater to the unique vacation
preferences of Chinese guests.
"Our new purpose-built ship for China will have
characteristics that are authentic to Norwegian Cruise Line and
yet distinctively Chinese in all of its sensibility," said
Norwegian Cruise Line Holdings CEO, Frank Del Rio. "With this new
ship, Norwegian will unquestionably offer our Chinese guests a
superior product and introduce a new standard of innovation and
excellence into the marketplace, with an unrivaled level of
customization for the Chinese consumer. It will perfectly suit
what modern Chinese travelers value from an upscale cruise
The new ship will be the second of Norwegian
Cruise Line's Breakaway Plus class and features the line's unique
style of cruising known as Freestyle Cruising.
Aboard NCL ships,
Chinese guests will be able to indulge in a resort-style vacation
experience, with the freedom and flexibility to spend time doing
whatever they wish, from enjoying world-class entertainment to
fine Mandarin, Cantonese and Continental dining; from duty-free
luxury shopping to participating in any number of activities onboard; all on their own time schedule.
a capacity of 4,200 guests, the new Breakaway Plus-class vessel
will provide the same sense of freedom and flexibility found on
all Norwegian Cruise Line ships, but with experiences and
amenities designed specifically with Chinese guest in mind.
To better support the company's expansion
efforts in China, Norwegian Cruise Line Holdings has opened
offices in Beijing (Guomao CBD) and Hong Kong (Quarry Bay) as well
as a Shanghai office in Xintiandi.
These China-based offices support all
three brands in the company's portfolio – Norwegian Cruise Line,
Oceania Cruises and Regent Seven Seas Cruises which span the upper
end of the contemporary, premium, and luxury cruise categories.
"Our China offices house a dedicated leadership
team uniquely focused on ensuring the success of our local travel
agent partners, which is crucial to the success of our expansion
in what will soon be the world's second largest cruise market,"
said Del Rio. "These offices will provide sales and marketing
support to our travel partners whose customers not only wish to
sail on our new China -based ship, but also on any of the
incredible voyages around the world offered across our portfolio
The new ship will be delivered in Spring 2017.
Norwegian will take delivery of the line's first Breakaway Plus
class ship, Norwegian Escape, next week on 22 October 2015. Two
additional ships in this class are on order for delivery in 2018
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