Global Travel and Tourism Industry in Macau
for GTEF 2015
[HD video below] Some of the biggest names in the broad reaching
travel and tourism industry are currently in Macau for the Global
Tourism Economy Forum (GTEF), an annual event which is taking
place 12-14 October 2015 at the Venetian Macau.
The GTEF 2015, hosted by the Secretariat for
Social Affairs and Culture of the Macau SAR Government in
collaboration with the World Tourism Organization (UNWTO), has
once again attracted ministerial officials and tourism leaders
from different destinations around the world to contribute ideas
for fostering global tourism and economic development.
The theme of GTEF 2015 is “Belt and Road
Initiative: Unleashing the New Dynamics of Cultural Tourism”.
“The fourth edition of GTEF once again
receives enthusiastic support and feedback from international and
Mainland provincial and regional governments as well as from
public and private organizations worldwide,” said Pansy Ho,
Founder, Vice Chairman and Secretary-General
of GTEF. “This clearly
demonstrates GTEF’s influence on global tourism and related
industries as well as its role as a key platform that connects the
East and West. The Belt and Road Initiative advocates openness,
inclusiveness and mutual learning between nations; in light of
this, GTEF suggests countries along the Belt and Road to transform
their unique cultural heritage into contemporary tourism resources
through developing cultural tourism, such that there can be a
deeper understanding as well as closer exchanges and collaboration
among different countries. In consequence, the tourism industry
can be infused with a sustainable energy and create even greater
The GTEF 2015 has
successfully lined up the Pacific Alliance countries – Chile,
Colombia, Mexico and Peru – as the Featured Partner Countries, not
only extending the forum’s cooperative network to Latin America,
but also making a timely response to the latest trends of
fostering Sino-Latin American economic and trade relations.
Zhejiang Province, a key strategic province along the Maritime
Silk Road, will also join the forum as the Featured Province and
showcase the cultural power of the Belt and Road through the
prominent Poetry and Painting of Zhejiang exhibition.
GTEF 2015 will continue its collaboration with UNWTO to present the
Face to Face, Ministers and Private Sector CEOs session again, gathering ministerial officials from the Pacific Alliance as well
as Asian countries and regions to join in a direct dialogue with
global business leaders.
The forum will also present three panel
discussions on pressing global tourism issues in Understanding
Chinese Consumers Behavior and Chinese Overseas Investment
(presented by Bank of America Merrill Lynch), Exploring the Full
Dimension of Cultural Tourism – Cultural Heritage and Creative
Living Culture (presented by media partner), and Driving Cultural
Awareness through Social Media (presented by Pacific Asia Travel
Association & Connecting Travel).
The Global Tourism Economy Research Centre
and UNWTO will use GTEF 2015 to present the results of their second joint research project,
UNWTO/GTERC Annual Report 2015 on Asia Tourism Trends.
In addition, business matching and
networking programs have been organized to provide GTEF attendees
with ample opportunities to discuss and forge new partnerships.
To date, GTEF has attracted over 3,000
participants from 45 countries and regions, welcomed 49 provincial
and municipal delegations from China, and presented 130 world
renowned speakers including government ministers, business leaders
and scholars on its stage.