Starwood Signs Dual-Branded Aloft and Element Hotel Development Near Dallas Love Field Airport

Starwood, together with Atlantic Hotels Group and Civitas Capital Group, has unveiled plans for a 224-room dual-branded Aloft and Element hotel development in the fast-growing Love Field district of Dallas, Texas.

Scheduled to open in December 2016, the 133-room Aloft Dallas Love Field and 91-room Element Dallas Love Field will anchor a new mixed-use development just one mile from Dallas Love Field Airport (DAL) and the Dallas Medical District.

Aloft and Element Dallas Love Field will be constructed within one multi-story building with a common entry, but separate ground-floor public areas and elevators.

The hotels will have shared facilities, including 6,500 square feet of meeting space, an outdoor swimming pool and a state-of-the-art fitness center.

The building, which is expected to receive the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification, will be part of West Love, a 37-acre development that will also feature apartments and more than 24,000 square feet of retail space.

Just one mile from baggage claim, the new hotels will offer proximity to downtown Dallas, the Dallas Medical District, the Design District, the shops and restaurants at Dallas Market Center and AT&T Stadium.

The hotel development, which will cost over $40 million, will be co-developed by Civitas and Atlantic and managed by an affiliate of Atlantic.

Construction is expected to begin this month. The project is the first of several joint hotel projects between Civitas and Atlantic within the DFW Metroplex. 5G Studios is the architect on the project, and Clark Contractors is the general contractor.

“Aloft and Element will bring new energy to the Dallas Love Field lodging market by offering travelers the choice of two distinct lifestyle brands in close proximity to the airport, the central business district and leading attractions,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “An industry leader in the eco-space, Element fuels a life of balance with its emphasis on wellness and sustainability, while Aloft is designed to meet the needs of the evolving global traveler with its unique design aesthetic and live music scene at the W XYZ Bar.”

Love Field has experienced a significant increase in passenger growth since 2014. Over the past few months, Southwest Airlines has expanded flights to serve most major markets in the U.S., and Virgin America has relocated its hub in North Texas to Dallas Love Field.