Starwood Signs Aloft Hotel in Adelaide

Starwood has signed an Aloft hotel in Adelaide, South Australia.

Owned by local developer, Sturt Land Pty Ltd, a joint venture between local construction group Tagara and Melbourne-based developer Colvid, the Aloft Adelaide will be the third Aloft hotel to enter the Australian market.

Slated to open in early 2018, the new-build hotel will form the centrepiece of New Mayfield, a mixed-use development designed to reinvigorate inner-city Adelaide.

“We are thrilled to be expanding into South Australia for the first time with the signing of Aloft Adelaide,” said Sean Hunt, Regional Vice President, Starwood Hotels & Resorts, Pacific. “Adelaide is set for major growth over the next few years and we foresee significant business and leisure demand for innovative and design-led hotel options, such as Aloft.”

Located just 20 minutes away from Adelaide Airport at 43-69 Sturt Street, on the corner of Norman Street, Aloft Adelaide will feature 200 guestrooms.

The hotel will also feature an indoor glass bottom rooftop pool, 24-hour fitness centre with a rooftop running track, and 500 square metres of flexible meeting space.

The meeting space is complimented by a striking rooftop bar and lounge overlooking the city, underneath the cantilevered glass bottom pool. The Aloft brand’s signature W XYZSM bar will provide a social spot for guests to sip on a cocktail while enjoying the hottest, up-and-coming music acts as part of the brand’s signature, ongoing music program, Live at Aloft Hotels.

The hotel will open as part of phase two of the New Mayfield development which features a mix of sustainably designed residential, retail and dining spaces, cycle-ways and an integrated village square with public art installations and water features.

“The New Mayfield project will form a vibrant, social space in the heart of Adelaide creating an ideal platform to showcase Starwood’s design-led Aloft brand. With an overall injection of A$300 million, this development is going to take urban design and living to new levels and Aloft Adelaide will be the jewel in the crown,” said David Bertram, Director of Sturt Land Pty Ltd. “Starwood Hotels & Resorts and Sturt Land Pty Ltd share the same vision, to create a modern urban-influenced design which entices locals and visitors seeking a buzzing social scene in an unbeatable city location. We look forward to working with Starwood to make this a reality.”

Aloft Adelaide will be amongst the first in the Australian market to offer guests SPG Keyless, a mobile, keyless entry system allowing guests to use their smart phone as a key. The technology will be available at select Aloft, Element and W Hotels worldwide by end 2015.

The signing of Aloft Adelaide follows the recent announcement of the Aloft Sydney Pitt Street, slated to open in October 2016, and last year’s announcement of the Aloft Perth Rivervale, set to open early 2017.