Greek airline Ellinair has signed a seven-year
agreement with air transport IT specialist, SITA , for the Horizon
next generation passenger services system to support the airline’s
ongoing growth and evolution.
The agreement includes core reservations
services that will help the airline manage its reservations at
airline and partner sales offices, as well as through global
distribution systems (GDS), travel distributors and online
Eillinair, which recently transformed itself
from a charter airline to a fully scheduled carrier, will also use
SITA’s services to manage inventory, check-in and e-ticketing.
addition, SITA’s AirfarePrice will help the airline better manage
large transaction volumes and price a wide variety of fare types
to meet market needs all around the world.
Ioannis Mouzenidis, Chief Executive Officer,
Ellinair, said, “With SITA’s passenger services system, we now
have a robust, reliable reservation system to help facilitate our
scheduled operations and GDS distribution globally. As our
customers increasingly use mobile phones, tablets and other
devices, we need to be flexible so we can deploy our services via
any channel and adapt to changing market needs. Horizon will
provide this flexibility.”
More than 150 airlines and ground handlers
worldwide currently use SITA’s Horizon passenger services system.
With Horizon, Ellinair can control all aspects of its
distribution, while maximizing efficiency, improving yields,
increasing sales, reducing operational costs and maintaining a
close relationship with passengers.
With AirfarePrice, Ellinair has the ability to
increase revenues through ancillary services, while accessing all
the information and interfaces needed to support many different
sales channels, including call centers, airport ticket offices and
online sales environments. AirfarePrice is fully integrated with
Dave Bakker, SITA President, Europe said, “Ellinair
has a history of providing customer service excellence. SITA’s
Horizon passenger services system will enable them to build on
this tradition by providing services via multiple customer
channels—from the web to smartphones to call centers. It will also
give them the ability to provide quick, tailored responses to
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