British Airways has revitalised its On Business
loyalty scheme to help small and medium sized enterprises (SMEs)
make even more of their travel budgets.
The new offering brings
together the business loyalty programmes of British Airways,
Iberia and American Airlines, allowing customers to collect and
spend on all three under one scheme.
The improved On Business programme now rewards points based on spend rather than distance
travelled, or number of flights. Other new benefits
to the popular platform include:
· Cash discounts on selected flights;
· Three-Tier ranking system to boost earning
· Handpicked offers and bonuses for members; and
· A new, easy to use online account management
The new On Business has also been made more
flexible so members who want immediate savings can choose an
upfront discount on flights if that works better for their company
than collecting points.
A three Tier system is being
introduced which relates to the amount customers spend on travel
each year. As users progress through the Tiers, they save more to
spend on reward flights and upgrades.
members need to spend at least HK$5,720 to earn enough points to
redeem a reward flight on UK domestic routes and flights in
Europe. In addition, members of BA Executive Club or Iberia Plus
are rewarded in both schemes.
As part of the
changes, On Business has launched a brand new website, which will
make it even easier for members to maximise their earning
potential and spend their points effectively. It will also give
access to custom reporting, as well as a clear view of who is earning where, and when, to help make further savings.
Noella Ferns, British Airways’ regional general manager, Great
China and the Philippines said, “The SME sector in Hong Kong is dynamic and growing. Our research told us customers wanted a
programme which is simple to understand, helps them manage their travel costs and recognises them for their spend. The changes
we’ve made do exactly this; a simple way of earning points based
on spend, immediate savings through discounts and tiers to reward
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