Starcom Wins Etihad Airways Partner Account

Starcom has won the contract to become the new global media agency of Etihad Airways Partner (EAP) airlines - Etihad Airways, Alitalia, airberlin and Jet Airways.

Shane O’Hare, Etihad Airways’ Senior Vice President Marketing, said, “Starcom demonstrated that they fully understand the emerging media scene which has digital media at its core. Their highly experienced team, resources, planning tools and buying clout in all the key EAP markets gave them a clear edge in the tender.”

Starcom will service the EAP airlines in key hubs in the United Arab Emirates, Germany, Italy and India, with central coordination from its EMEA head office in London.

Matt Blackborn, President, Investment and Diversification at Starcom MediaVest Group, said, “We are the foremost innovators in the precision media space and very much welcome this exciting challenge of working with the Etihad Airways Partner airlines across all their communications platforms. This is a unique client brief and relationship as it brings together multiple brands from the same industry and is ground-breaking in the agency world. We look forward to servicing Etihad Airways Partners through a unified approach that integrates connections, content, data and technology.”