The 2014 FIFA World Cup, held from 12 June
through 13 July, led host country Brazil to experience strong
hotel performance gains during the months of June and July.
STR Global tracks data for nine of the twelve
cities that hosted matches throughout the tournament: Belo
Horizonte, Brasilia, Curitiba, Fortaleza, Manaus, Porto Alegre,
Rio de Janeiro, Salvador and São Paulo.
“The FIFA World Cup is a very popular tournament
that draws visitors from around the world,” said Elizabeth Winkle,
managing director of STR Global. “Not only did the tournament draw
global visitors but it attracted visitors from across the country.
As we anticipated, the World Cup had a positive impact on Brazil
hotel performance during June and July.”
Among the host cities, Rio de Janeiro reported
the strongest performance in occupancy and ADR. All host cities,
except Fortaleza, reported higher occupancy during June than in
July. São Paulo had nearly the same occupancy performance for both
In June, during the Group Phase of the
tournament there were more matches/teams playing, which offers an
explanation for the higher demand levels.
Rio de Janeiro, which hosted the media centre as
well as seven matches, including the finals, was able to maintain
high occupancy and ADR levels throughout the entire tournament.
Overall, hotels in Brazil saw a 50.1% ADR
increase in June and a 36.1% ADR increase in July. The ADR
increase was reflected across all host cities, however, occupancy
levels across all host cities decreased when compared to 2013.
Brazil saw a 2.0% supply increase in June 2014
on a 12-month-moving-average basis. Rio de Janeiro and São Paulo,
off the back of a high supply base, increased supply by 1.4% and
0.6%, respectively. Brasilia saw a supply increase prior to the
World Cup of 4.2%.
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