IHG Signs First Hotel in Plovdiv

InterContinental Hotels Group has expanded its portfolio of hotels in Bulgaria with the signing of Holiday Inn Plovdiv International Fair in Bulgaria.

The hotel is scheduled to open in 2015 and will operate under a franchise agreement with new owner Petrov Commerce.

The existing office building will be converted into a 68 room hotel and emerge as the first IHG hotel in Plovdiv, Bulgaria’s second largest city.

The hotel will be situated at the entrance of Plovdiv City Centre close to Plovdiv fair grounds which attracts more than 600,000 visitors annually.

Peter Vermeer, Director of development Eastern and Central Europe, said, “We’re excited to be expanding in Bulgaria. The hotel market is starting to gain some momentum as international brands begin to make headway here. The Holiday Inn brand continues to resonate with guests and owners looking for hotels providing simple service, friendly hotel staff and comfortable beds in easily accessible locations.”

Every Holiday Inn features signature bedding that includes a pillow menu, as well as meeting and on-site business facilities, free breakfast and a Kids Stay and Eat Free programme.