The rapid expansion of China’s MICE market
continues to draw more international companies to target the
According to a 2011 Global Meetings Procurement
Agency HelmsBriscoe report, the value of China’s conference and
events industry was estimated at US$150 billion, with tens of
millions of conferences held every year.
The Chinese MICE industry
itself is burgeoning at 20% annually, reflecting endless
opportunities for both international and domestic MICE suppliers
alike. Meanwhile, a 2012 study by PhoCusWright evidenced doubling
of China’s travel gross bookings over a span of 5 years, from US$
54.8 billion in 2009 to US$ 105.5 billion in 2013.
MICE industry suppliers, China’s relentless growth translates to
inevitable shifts in customer geographies, where the country is
already amongst their top buying markets.
Silversea Cruise’s Regional Director –
Asia, Melvyn Yap, said, “China is now our second largest Asian
source market, behind Japan. We believe it has the potential to
grow even bigger, especially with the Chinese interest in our
expedition product to the polar regions.”
Thailand is also experiencing the massive
impact of the outbound Chinese MICE business. Nopparat
Maythaveekulchai, President of Thailand Convention & Exhibition
Bureau (TCEB), said, “China has become the number one (top) source
market of MICE travellers to Thailand since 2013, and with a constant growth of the Chinese economy; we expect to welcome more
business travellers and MICE visitors from China.”
One leading travel trade shows that targets this
valuable market is IT&CM China. This year, the event will
welcome approximately 3,000 MICE professionals from sectors
including DMCs, PCOs, corporate travel and associations.
will also feature 400 hosted delegates, over 10,000 business
appointments set to be conducted, and more than 60 business,
education and networking sessions planned for delegates. Organisers are expecting 67% new buyers with a targeted ratio of
1.25 buyers to 1 exhibiting company.
IT&CM China 2014 will also be
anchoring the Shanghai Business Events Week (SBEW) featuring 8
industry business, education and networking events.
Vice-President of China International Travel Service (CITS)
Limited – co-organiser of IT&CM China, said,
“China’s business events market is growing faster than any other
nation. It is predicted that China will be the world’s largest
contributor to this industry. With domestic and international
demand driving surges in group meetings and events travel, both
Chinese industry suppliers and buyers alike will find IT&CM
China an ideal platform to expand their business networks. CITS is
excited about playing a significant role in delivering these
delegates to the event.”
2014 will take place in Shanghai 15-17 April.
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