Accor Moves “Luxury and Upscale” Marketing Operations from Paris to Singapore

Accor has moved its “Luxury and Upscale” marketing operations from Paris to Singapore, in a move that signals the growing importance of Asia Pacific in these segments.

The move of the Luxury and Upscale Global Marketing team to Asia follows a restructuring of Accor’s business model around geographical lines, with all its brands now divided into three segments: Luxury and Upscale; Midscale; and Economy/Budget.

The Luxury and Upscale segments, now emanating from Singapore, include Accor’s Sofitel, Pullman, MGallery, Grand Mercure and The Sebel brands.

China alone already has 19 Sofitel and 15 Pullman hotels, making it the number one market for these brands outside of Europe.

Rick Harvey Lam, Senior Vice President Global Marketing, Accor Luxury and Upscale Brands, who recently made the move from Paris to Singapore, said, “Asian travellers are very demanding and the standard of hotels in this region is very high. We believe that Asia right now is a hub of creativity, innovation and transformation and that this environment provides the perfect breeding ground for us to take our luxury and upscale brands to the next level.”

Accor currently has more than 170 “Luxury and Upscale” hotels with over 37,000 rooms in the region, plus over 70 luxury and upscale hotels under development.