Accor has moved its “Luxury and Upscale”
marketing operations from Paris to Singapore, in a move that
signals the growing importance of Asia Pacific in these segments.
The move of the Luxury and Upscale Global
Marketing team to Asia follows a restructuring of Accor’s business
model around geographical lines, with all its brands now divided
into three segments: Luxury and Upscale; Midscale; and
The Luxury and Upscale segments, now
emanating from Singapore, include Accor’s Sofitel, Pullman,
MGallery, Grand Mercure and The Sebel brands.
China alone already
has 19 Sofitel and 15 Pullman hotels, making it the number one
market for these brands outside of Europe.
Rick Harvey Lam, Senior Vice President Global
Marketing, Accor Luxury and Upscale Brands, who recently made the
move from Paris to Singapore, said, “Asian travellers are very
demanding and the standard of hotels in this region is very high.
We believe that Asia right now is a hub of creativity, innovation
and transformation and that this environment provides the perfect
breeding ground for us to take our luxury and upscale brands to
the next level.”
Accor currently has more than 170 “Luxury and
with over 37,000 rooms in the region, plus over 70 luxury and
upscale hotels under development.
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