Starwood has commenced the second wave of
renovation projects as part of the W Hotels’ plan to reinvigorate
its North American portfolio.
The strategy focuses on further enhancing the W
portfolio and $100 million investment of the brand and its
ownership groups with cutting-edge updates to public spaces, new
signature bar and restaurant concepts, and stylish guestroom
updates in key markets including New York, Los Angeles, Chicago,
Seattle, Mexico City and Washington DC.
This second round of renovations follows the completion of renovation
projects at W San Diego, W San Francisco, W Seattle, W New York –
Union Square, W New York – Times Square, W Dallas – Victory, and W
New Orleans – French Quarter.
brand is rooted in New York City, and as we expand globally, we
are committed to remaining at the forefront of design and
programming innovation here in North America,” said Anthony
Ingham, Vice President, North America Brand Management, W Hotels.
“Over the last two years, we have seen tremendous excitement among
our guests and locals surrounding our recent refreshes and are
excited to further reinvigorate key properties in our portfolio.”
Upcoming W Hotel renovation projects include:
W Atlanta – Midtown – In June, W Atlanta – Midtown will
unveil a new restaurant, Trace, the brand’s signature sustainable,
farm-to-hotel dining concept. Designed by Puccini Group, the look
of Trace draws inspiration from characteristics often found on the
farm, design elements include textured and weathered woods, metal
tables inspired by machinery, and an eclectic assortment of
seating, such as mismatched chairs and wooden crates. A refresh
Living Room will also be unveiled later this year.
– City Center – Nestled in Chicago’s Loop, W Chicago – City Center
will offer 14,000 square feet of refreshed meeting spaces for a
brightened and fully refreshed look. Debuting with the
help of design firm Forchielli Glynn, iconic elements from the
building’s 1920’s architecture such as original chandeliers,
vaulted gold ceilings and an oversized fireplace are enhanced with
modern W design.
W Chicago – Lakeshore – Slated for
completion in May 2014, W Chicago – Lakeshore’s full scale,
top-to-bottom renovation by Meyer Davis Design is a nod to the
hotel’s location and the manner in which it reflects the energy of
the city onto the glittering waters of Lake Michigan. The entire
hotel is being redesigned, inside and out, including all 520 guest
rooms and suites, corridors, and building exterior. All public
spaces including The Living Room, meeting space, and Altitude
(event space with 360 degree views of the city), will be
completely reimagined as well as a new beverage and food
experience, Current, by Cornerstone Restaurant Group.
Hoboken – Inspired by nods to Frank Sinatra and baseball, each of
the 265 guestrooms and suites will be updated by Starwood’s
in-house design team while a custom-designed 25 foot chandelier by Madlab will be installed in the hotel’s Great Room. These
renovations follow the February 2014 opening of the new
destination bar, LuLu’s, designed by Novogratz.
Angeles – Westwood – This celebrity hideaway, featuring
all suite rooms, has engaged Dawson Design Associates to redesign
all 258 guestrooms by the end of 2014.
W Mexico City – With
a playfully sophisticated “Masquerade” design narrative imagined
by nemaworkshop, W Mexico City recently revealed its Living Room
renovation. A new destination restaurant and completely
renovated guestrooms are also underway.
W Montreal –
Starwood’s in-house design team will renovate all 152 guestrooms
and suites with a colorful new palette that pays tribute to the
historical architecture of the city. Rooms will be revealed in
W New York – Inspired by the sights and sounds of New
York City, the W brand’s birthplace, the flagship property
recently re-energized its Living Room with the help from local New
York design agency Krause + Sawyer.
W San Francisco - Slated
for completion in 2014, W San Francisco’s roof top Terrace, FIT
(W’s state-of-the-art fitness center) and signature restaurant
Trace will undergo a complete redesign by Skylab Architecture.
Guest rooms and meeting spaces will be refreshed early next year.
W Seattle – W Seattle will introduce 423 newly updated
guestrooms in 2015. Envisioned by Krause + Sawyer, the newly
designed quarters will draw inspiration from the sound associated
with the shock waves of a sonic boom, mixed with urban aircraft
architecture and indigenous lodges.
W Washington, DC – In
2014, W Washington DC’s famed POV rooftop terrace and lounge will
unveil a completely new look by nemaworkshop. Inspired by some of
DC’s most famed icons, the newly reimagined space will include
nods to the Capitol building with large scale wall art featuring
W’s glamorous version of U.S. presidents.
See other recent news regarding: