According to the findings of TripAdvisor's
inaugural Women and the World Travel Survey, women in Southeast
Asia are embracing independent travel.
The study of over 600 women from Singapore,
Malaysia, Thailand and Indonesia found that one in three (36%)
travel alone for leisure, with 43% planning at least 2 solo trips
According to the survey, four in five women
(80%) in Southeast Asia cited the ability to do whatever they want
without worrying about others as the main reason for travelling
without friends or family.
When it comes to the destinations for solo
travel, four in five (81%) are planning to venture within Asia,
followed by exploring their home country (36%) and Europe (36%).
Of those who travelled alone, three in four
(75%) women reported that the experience has changed them, with
feeling more confident, learning something about themselves and
becoming more aware of their surroundings as the top three changes
The survey also found that two in five women
(41%) go on leisure trips with other women, with more than half
(53%) planning at least 2 trips this year.
The majority of women questioned cited the
ability to enjoy the same activities, followed by bonding with
other women as the motivating factors for travelling with other
women. Their favourite activities when travelling with other women
are shopping (76%), experiencing local cuisine (67%) and indulging
in beauty and wellness activities (54%).
“Women in Southeast Asia are embracing the
positive effects from travelling by themselves or with other
women,” said Cindy Tan, Vice President, APAC at TripAdvisor. “With
female travel on the rise whether for business or leisure, it is
clear that this traveller segment can no longer be ignored.”
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