Abu Dhabi-based Cristal Hotels & Resorts has
unveiled plans to triple its portfolio within two years.
has an aggressive target of 13 hotels in the Middle East by 2016
and 50 properties within five years – thus doubling its previous
goal of 25 hotels.
Cristal Hotels & Resorts opened its first hotel in Abu Dhabi five
years ago. The company now
operates in four countries - the UAE, Iraq, Lebanon and the
Comoros in the Indian Ocean. Next year the brand will debut in
Saudi Arabia with two hotels in Riyadh, followed by a third
property in Dammam.
Peter Blackburn, President & Chief Executive
Officer, Cristal Hotels & Resorts, said, "We are in the process of
finding new markets and setting new targets. We have got some fantastic new projects in development that will give us access to
fabulous new destinations such as Iraq and Lebanon. Opening next
month is Cristal Erbil Hotel that is 5-star property centrally
located in one of Erbil's landmark building alongside the 100 m
ring road, 15 minutes drive from the airport. It features 100
luxurious rooms and suites.
Recently, we also signed 198-room Cristal Grand Erbil, scheduled
for launch in 2016. In addition, a major addition to our portfolio
is the 84-room Cristal Grand Kadri at Zahle, Lebanon, a historic
landmark hotel located just 45 minutes from Beirut that offers 84
rooms and suites as well as an array of leisure and business
facilities including a pool, spa, and conference rooms.”
other developments, Cristal Hotels & Resorts recently signed an
agreement with Delta Leisure Resorts (DLR) for a theme and wildlife resort
in Nigeria which includes a theme
park, luxury retail village, wild life safari park and two hotels.
Mr Kamal Fakhoury, Cristal's Chief Operating Officer,
said, “We are
delighted to be involved in a project of this magnitude which
breaks new ground in Nigeria, and we will be operating two hotels
to cater for differing budgets and tastes – one a five-star,
250-room Cristal Grand Delta and the other a three-star 400-room
Sterling Delta hotel. Looking ahead, our strategy is to capitalize
on the opportunities available. There is a huge potential of
growth for group.”
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