Starwood has said it plans to expand its
Canadian portfolio to 70 hotels within the next 12 months.
Aloft Calgary University, Starwood’s first Aloft hotel in Western
Canada, opened last month, following the February opening of Four
Points Waterloo-Kitchener Hotel & Suites.
This momentum continues
with the upcoming openings of Four Points Regina, Four Points
Surrey, Four Points Moncton and the Element Vancouver Metrotown.
2013 was also a strong year for Starwood. The
company opened the Four Points Edmonton International Airport, Four Points Kelowna Airport, Four Points Edmundston and Element Vaughan
Southwest, maintaining Canada’s position as Starwood’s 2nd largest
market outside the U.S..
Simon Turner, President of Global
Development for Starwood Hotels & Resorts, said, “We are
continuing to see rising demand for development in both secondary
and tertiary markets across Canada, fuelled by strong interest in
our globally recognized and admired brands and the ability to tap
into Starwood’s strong distribution network and loyalty program.
Our solid portfolio of 66 hotels in the country across seven of
our brands positions us well for continued growth, particularly in the mid-market segment where we are seeing a lot of traction.”
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