AirAsia X has appointed Dato’ Bernard Francis as
Dato’ Bernard Francis has 14 years experience
in the aviation industry with revenue management and sales and
Prior to AirAsia X, Bernard was the
Commercial Director for Indonesia AirAsia. Under his leadership,
Indonesia AirAsia posted a revenue of IDR4,360.13 billion (up 18%
y-o-y), a 136% increase in operating profit of IDR352.89 billion,
which led to a commendable 129% increase in profit after tax of
IDR142.12 billion for the year ended 2012.
Throughout his experience, he has held the
positions of Executive Vice President Network & Revenue Management
and Executive Vice President Global Sales & Marketing, Malaysia
Airlines, Regional Director Network & Revenue Management & Sales,
AirAsia Berhad and Investment Analyst with YTL Corporation Berhad.
Bernard holds an MBA of International
Business from Universiti Malaya and B.A Hons from National
University of Malaysia.
Azran Osman-Rani, CEO of
AirAsia X said, “We are thrilled to have Dato’ Bernard onboard, as
he brings a wealth of commercial airline experience. Complemented
with his senior commercial experience in both LCCs and
full-service airlines, including long-haul routes, we look forward
to Dato’ Bernard injecting vigor and creativity as we push to
cross the US$1 billion annual revenue mark in 2014 – cementing our
position as the global leader in the long-haul LCC space”
Bernard will oversee and drive the
Commercial Department of AirAsia X which consist of Revenue
Management, Sales & Distribution, Marketing, Communication &
Events, Branding, Route & Network Planning and Ancillary Revenue.
See other recent news regarding: