TAT to Target Travel Agents in India with 3-City Road Show

The Tourism Authority of Thailand’s (TAT) Mumbai Office is getting geared for its annual road show, which will take place in Bangalore (10 February), Chennai (12 February) and Ahmedabad (14 February).

The road show will assemble more than 30 key travel partners from Thailand under one roof in each of these important gateway cities.

India remains among Thailand’s top inbound markets, having crossed a million arrivals during 2012. Meanwhile, even as skeptics anticipated sliding outbound numbers in 2013 due to the unstable dollar and falling rupee, numbers to Thailand remained strong at 1,049, 856 arrivals which corresponds to nearly 4% growth over 2012.

“We have brought together a sizeable contingent of the most relevant hotels, DMCs and attractions to arm the travel agent for the year ahead,” said Mr. Sethaphan Buddhani, director, TAT Mumbai Office.

The three-city roadshow is the latest among a host of B2B initiatives in Ahmedabad, Bangalore and Chennai. For instance, given the Gujarat market’s focus on Indian food while on holiday, TAT has worked to ensure that travel agents are equipped with names and locations of Indian restaurants across the Kingdom. Meanwhile, consumer-connect activities promoting niches such as golf and biking trips in Thailand have been a persistent practice for Chennai and Bangalore markets. TAT has escorted groups of golfers and bikers to the destination. Additionally, across all three markets, TAT has been hosting wedding planners on familiarisation trips to Thailand.

TAT is also hosting a Thai Food Festival at The Four Seasons, Mumbai from 8-15 April 2014.