Hilton to Rebrand Hotel in Paris, France

Hilton has won a contract to rebrand the historic Concorde Opéra hotel in late 2014.

The iconic hotel, in Paris' fashionable 8th arrondissement, was recently acquired by Blackstone Real Estate Partners Europe IV.

The Concorde Opéra will undergo a significant investment programme to restore and reinvigorate the 124 year old landmark prior to rebranding as the Hilton Paris Opéra next year.

Rob Palleschi, global head, Hilton Hotels & Resorts, said, "Paris has long been considered one of the world's great tourist destinations, in part due to its rich architectural and cultural history. This hotel is renowned for its intricate façade and today's agreement will pair one of Paris' best known buildings with our signature hotel brand. We're excited to be creating a Hilton hotel of exceptional quality in the Hilton Paris Opéra."

Located minutes from a number of famous attractions such as the Opéra, The Louvre, the Sacré Cœur and the Arc de Triomphe, the area around the hotel is subject to a considerable public and private investment programme and is currently undergoing large scale redevelopment.

Guests will benefit from access to Europe's second largest rail station, the Gare Saint Lazare, which is opposite the hotel and is used by 100 million passengers each year.

Hilton also recently signed a management agreement to brand a new hotel as Hilton Chantilly Hotel & Conference Centre, 30 kilometers from central Paris. The hotel is expected to open to guests in early 2015.