Around 800 Delegates Expected at Routes Asia 2014 in Kuching

[HD video below] Routes Asia, a leading route development forum, will take place in Kuching in the State of Sarawak, Malaysia from 9-11 March 2014.

Routes Asia is the meeting place for around 800 delegates representing over 80 airlines, 250 airports and almost 60 countries.

The hosting of one of Asia’s most important civil aviation events is testimony of the growing importance of Kuching as a destination.

Hosted by the State Government of Sarawak and co-hosted by Malaysia Airports Holdings Berhad, the forum is expected to attract around 100 leaders from the airports and airline industries, tourism authorities and policy makers.

Datuk Amar Abang Haji Abdul Rahman Zohari Bin Tun Datuk Abang Haji Openg, Minister of Tourism, Sarawak, said, “The hosting of Routes Asia 2014 right after the success of the ASEAN Tourism Forum 2014 in January augurs well for Kuching’s future as an international air hub and destination. The attention being paid to Kuching and Sarawak in general with its unique combination of adventure with elements of nature and culture is long overdue.”

“With an estimated 800 delegates including representation from over 80 airlines who are responsible for making decisions on both new and existing routes coming here, Kuching and Sarawak as a whole will go all out to attract more airlines to come here,” he added.

Tan Sri Bashir Ahmad, Managing Director of Malaysia Airports Holdings added, “Routes Asia 2014 is an excellent opportunity for airlines to see for themselves the tremendous potential of Kuching, both as a travel treasure, and as a springboard into Borneo and beyond.”

Along with the face-to-face Meetings which form the core of the event, Routes Asia 2014 will also see a series of Route Exchange Airline Briefings given by senior airline executives and the Routes Asia Strategy Summit which will see an impressive line up of senior industry executives.

The Routes Asia Strategy Summit will cover some of the major topics affecting the Asia region, including "The Future of LCCs in Asia" and "Emerging Outbound Tourism Markets".

Speakers at the summit include Azran Osman-Rani, CEO of AirAsia X, Andrew Cowen, Deputy Chief Executive Officer, Hong Kong Express, Dr. Hugh Dunleavy, Director of Commercial, Malaysia Airlines and Vijay Poonoosamy, VP International Affairs Etihad amongst others.

Exclusive HD Video Interview with Sarawak Minister of Tourism

See other: HD Videos