The number of passengers using inflight
connectivity on Oman Airís OnAir-equipped Airbus A330s has
increased dramatically in the past year, as has the volume of data
From 2012 to 2013, the number of Oman
Airís passengers logging on to the OnAir networks increased by
45%, and 85% more data was used.
The airline has seven A330s fitted with both Mobile
OnAir and Internet OnAir.
Oman Air has worked on
increasing usage by implementing a series of creative new
marketing initiatives. These have included a promotion allowing
passengers to use Frequent Flyer miles to purchase Wi-Fi codes, as
well as offering free vouchers to First and Business class
passengers in three or four different periods throughout the year.
The airline has also included a promotional advertising campaign
and a clip about Mobile OnAir before every film.
ďHaving been the first airline in the world to
offer both services, Oman Air has now been providing Mobile OnAir
and Internet OnAir for over four years. We also have plans for adding the services to more aircraft, as our fleet grows over the
next few years,Ē said Andrew Walsh, Chief Officer Service Delivery
at Oman Air. ďOur customers have warmly welcomed the services and,
thanks to our creative and proactive approach to marketing onboard
connectivity, we have seen a big growth in passenger usage in
2013. We actively encourage passengers to use Mobile OnAir and
Internet OnAir and we are confident that both will continue to
meet service expectations.Ē
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