Whitbread’s new hotel brand, hub by Premier Inn,
has opened bookings for its first hotel via a dedicated app,
available on both iOS and Android devices.
The app can now be used to check
availability and book a room at Premier Inn Covent Garden in
minutes. Then, once a guest arrives, they can use the same app to
control various settings in their room, such as changing the
channel on the smart TV, or adjusting the room temperature and
The app also provides guests with a detailed
local area guide, hosting a careful selection of the hottest
places to go and things to do, allowing guests to experience the
city like a local.
Simon Ewins, Business Development Director for
Whitbread Hotels & Restaurants said, “Whether it's for
business or pleasure, the way we choose to travel and experience a
city is changing. Apps are already revolutionising the way we
order our groceries, book taxis, and check-in at airports, it was
only a matter of time before the hotel experience followed suit.
With hub by Premier Inn, we believe we’ve created a first-class
technology-enhanced hotel experience, without compromising price,
style or comfort. Launching bookings for hub by Premier Inn with
our app is the first step in demonstrating how, with a simple
swipe or push of a button, our guests can be in total control of
their own experience.”
Hub by Premier Inn’s compact rooms include smart
storage units to make the best possible use of space. Each room comes equipped with the latest technology,
including a 40-inch smart TV, giving guests access to movies,
games, the internet, and catch-up TV. There is also free,
high-speed Wi-Fi available throughout the hotel, and every room
features a Premier Inn Hypnos pocket-sprung mattress to help ensure a great night’s sleep is had by
The upcoming launch of the flagship hotel in
November signals the start of an ambitious expansion plan. Hub by
Premier Inn already has 11 new hotels planned over the next three
years, throughout London and Edinburgh, totalling over 2000 rooms.
The hub by Premier Inn app can be downloaded
from the App Store or Google Play store.
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