Starwood has launched a new SPG app that is
designed for Google Glass.
The new SPG app for Google Glass will enable
guests to review their SPG account and immerse themselves in any
of Starwood’s nine brands: St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, Aloft, and
“Travelers are more tech-savvy than ever before,
and wearable technology is the newest platform that provides
information in an easy to access way to support the needs of our guests and enhance their travel experience,” said Chris Holdren,
SVP SPG and Digital for Starwood Hotels & Resorts. “Our goal is to
explore these new technologies and learn from our guests’
interactions with them so we can continue to deliver the best
experiences at every point in their journey – from when our guests
are dreaming about their next destination to when they walk in our
front door and beyond.”
The SPG app for Google Glass was
designed and built entirely by Starwood’s internal team of tech
experts to assist travelers in each stage of
their journey - from imaginative destination exploration to
practical logistics planning before, during, and after a visit -
all within a quick, easy, and streamlined format valued by
on-the-go users of wearable technology. The SPG app for Google
Glass also enables
booking a stay at any of Starwood’s hotels around the world. In
addition to that, the app
provides users with critical account information, including number
of Starpoints and upcoming and past stays to help travelers make
the most of their SPG membership.
SPG app for Google Glass
- The SPG app for Google
Glass takes advantage of Glass’s unique features, including voice
command search and geo location, and is one of the first apps
built on the new Glass Developer Kit.
can voice search Starwood’s nearly 1,200 global hotels and resorts
by destination, airport code or checking what’s nearby.
- Members can call or get turn-by-turn directions to
any hotel and can also explore and share photos of the hotel
amenities, rooms, local area, and more.
can access up-to-date account information including Starpoint
balance and upcoming stay details.
- Like the SPG
smartphone and iPad apps, the SPG app for Google Glass uses state
aware technology to display upcoming stays, recognize arrival at a
Starwood property, and customize the user experience accordingly.
The release of the SPG app for Google Glass beta
product allows the Google Explorer network to give direct feedback
to Starwood’s design and development teams, providing deeper
insight into how different channels are used and what makes them
meaningful to users. This insight, coupled with the in-house tech
talent, will allow Starwood to continue enhancing the SPG app for
Google Glass and develop other wearable technology products that
best respond to the desires of the SPG community.
See other recent news regarding: