Hilton has launched a new hotel brand - Curio, a
collection of unique four and five-star hotels.
Letters of intent have already been signed for
the following properties: SLS Las Vegas Hotel & Casino; The Sam
Houston Hotel in Houston, Texas; Hotel Alex Johnson in Rapid City,
S.D.; The Franklin Hotel in Chapel Hill, N.C.; and a soon to be
named hotel development in downtown Portland, Ore.
“Our customers and owners have expressed strong
interest in a brand from us that includes hotels that can retain
their unique identity but also deliver the many benefits of our
system, including our Hilton HHonors guest loyalty program,” said
Christopher J. Nassetta, president and CEO of Hilton Worldwide.
“That desire, combined with the current size of the independent
hotel market and demand for differentiated hotel stays around the
world, made for the right timing for this launch. Curio is an
exciting new brand for us – one of two unique concepts we’ll
introduce this year.”
SLS Las Vegas, owned and operated by SBE, is
located on the northern end of the Las Vegas Strip at the site of
the former Sahara Hotel & Resort – a location steeped in Las Vegas
history. The hotel and casino will open following a three-year,
$415 million renovation, which includes the total redevelopment of
three existing Sahara towers. Billed as a high-style collaboration
between SBE Chief Executive Officer Sam Nazarian, renowned design
icon Philippe Starck and James Beard Foundation award-winning chef
José Andrés, the re-imagination of this 2.5 million square foot
development will feature an all-encompassing, mixed-use resort and
casino with more than 1,620 guest rooms and suites, 30,000 square
feet of flexible meeting space and a collection of SBE’s acclaimed
dining and nightlife brands when it opens later this year in time
for the September U.S. Labor Day holiday weekend.
Additional Details for Planned Curio Hotels
Originally opened in 1924,
The Sam Houston
Hotel is listed on the National Register of Historic Places. For
90 years, “The Sam” has treated guests to an authentic Texas
hospitality experience in downtown Houston. American Liberty
Hospitality will maintain management of the hotel when it joins
the brand later this year.
Located near the Mount Rushmore National
Memorial, Hotel Alex Johnson is also on the National Register of
Historic Places and has been a well-known fixture in downtown
Rapid City since 1928. Prior to joining Curio next year, the hotel
will update its guest rooms, public areas and meeting rooms as
part of a multi-million dollar renovation. The Alex Johnson is
owned by Cortez LLC, and operated by Isis Hospitality LLC.
Owned and operated by Wintergreen
Hospitality, The Franklin Hotel is located in downtown Chapel
Hill, one block from the University of North Carolina campus. It
is expected to join the brand in late 2014.
Construction is planned to begin in early
2015 on a hotel development by The Widewaters Group Inc., in
downtown Portland, Ore. The hotel is anticipated to debut as part
of the collection in late 2016.
As members of the Hilton Worldwide portfolio,
Curio hotels will offer guests the benefits of Hilton HHonors.
Jim Holthouser, executive vice president, global
brands, Hilton Worldwide, said, “Curio expands our portfolio to a
total of eleven exceptional brands and creates additional
opportunities to serve our existing customers even better, attract
new customers and grow our pipeline. With Curio, we can help
owners leverage our scale, scope and expertise while keeping
intact each hotel’s individual character.”
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