SAS Enhances EuroBonus FFP

SAS has unveiled details of its new EuroBonus frequent flyer programme, which it will launch on 1 April 2014. EuroBonus was established in 1992 and currently has 3.2 million members.

"This is a major, important step for SAS - historically the loyalty of our customers has been rewarded by awarding points. In the future, our members can also expect loyalty from SAS and will receive unique added value. EuroBonus members should feel that they are getting extra value, before, during and after their journey," said Eivind Roald, Executive Vice President Sales and Marketing at SAS.

The new EuroBonus features include:

• New level for those who travel the most: EuroBonus Diamond

• New benefits for Gold members: Give a silver card as a gift, 2 extra bags included and increased availability of bonus trips

• The level for Silver membership is lowered (5 return trips qualify)

• Silver members are given access to the SAS lounge and Fast Track during selected periods (Christmas and summer)

• All EuroBonus members can call and send a text for free to one another via an app.

"SAS is now associated with a range of strong external brands, which together will constitute the future partner universe and will provide members with unique benefits in everyday life and when they are traveling," Eivind Roald added.

The new EuroBonus will take effect from April 2014.