Etihad Airways to Screen GAA Hurling All Ireland Senior Championship Live

Thousands of passengers flying with Etihad Airways on Sunday, 7 September 2014, will be able to enjoy every moment of the GAA Hurling All Ireland Senior Championship Final between Kilkenny and Tipperary, the first time the match has ever been screened on a commercial flight.

The coverage from Irish broadcaster RTÉ will be broadcast live on Etihad Airways’ E-BOX inflight entertainment systems, powered by Panasonic, on its widebody aircraft equipped with Live TV, allowing every passenger in every cabin to watch the thrilling climax to the season.

“The GAA Hurling All Ireland Senior Championship Final is one of the highlights in the Irish sporting calendar and I am sure our guests who can't watch the match on the ground will enjoy the excitement and passion that will be on display live from Croke Park,” said Beatrice Cosgrove, Etihad Airways’ General Manager Ireland. “We have always taken an innovative approach to our partnership with the GAA, which has included the Senior Championship “Home For Hurling” promotion and our club competitions, “Best Club Under The Sun” and “Raise The Bar”, and screening the final in the skies with RTÉ is another great example of this.”

Uachtarán Chumann Lúthchleas Gael Liam Ó Néill, added, “The GAA has made concerted efforts to establish a proactive strategy this year to make our games available to overseas audiences - games we believe rank alongside the best. Hurling in particular is a breath taking spectacle and Etihad Airways has helped us to promote it through our partnership as valued sponsors of the GAA Hurling Championship. I was delighted to learn of this initiative which will afford people travelling around the world the opportunity to see the showcase event that is the All-Ireland hurling final.”

The GAA Hurling All Ireland Senior Championship Final is another major sporting event screened on Etihad Airways’ live television channels which have transformed inflight entertainment options.

Live sports coverage frequently shown on the channel, Sport 24, on Etihad Airways flights includes the Barclays Premier League, the Formula One World Championship, all tennis Grand Slams and all Golf Majors.

In addition to Sport 24 the other channels are BBC World News, Al Jazeera English, euronews, CNBC, Japan’s NHK World Premium, CNN and Sky News Arabia.