Singapore-based SilverNeedle Hospitality has
unveiled plans to launch a new hotel brand.
The Sage Hotel brand will make its global debut
in Brisbane, Australia, and is scheduled to open around end-2015.
Situated in Fortitude Valley, northeast of
Brisbane’s Central Business District (CBD), the first Sage Hotel
will comprise 111 rooms when it is refurbished from two storeys of
the heritage building known as TCB.
The TCB building is a landmark in Fortitude
Valley, with a history dating back to 1902, when it was a
department store operated by Irish draper Thomas Charles Beirne.
Forwin International Investments acquired the site in 2003.
three-storey building houses about 22 tenants including eateries
and boutiques on the first floor, with the remaining storeys
leased as offices. Forwin International will convert the office
space to Sage Hotel, a modern upscale brand that caters to the
Hospitality, we recognise there is an important group of business
travellers who desire a stable and uncomplicated life as they
conduct their business in unfamiliar cities,” said Mr Iqbal
Jumabhoy, Managing Director & Group Chief Executive Officer at
SilverNeedle Hospitality. “Not only is the Sage Hotel designed
to fulfill the needs of this group, it also complements our suite
of offerings that includes six other brands. Our intention is to
develop the Sage Hotel brand throughout Asia Pacific in the
Guests at Sage Hotel will enjoy free Wi-Fi and
free local calls. Mini bar items will be priced at 30% above local
convenience stores, and laundry services priced at just 20% above
street pricing. Another brand standard that all guests will enjoy
is the SilverNeedle DreamWeave Sleep System, which consists of
high quality pillow-top mattress with gel-infused memory
foam, Egyptian Cotton 300 thread count per inch linens, and a
selection of premium pillows.
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