Rugby World Cup Limited (RWCL) has signed
a sponsorship agreement with Emirates for Rugby World Cup 2015 and
2019 which will be held in England and Japan respectively.
Emirates has also extended its sponsorship of the International
Rugby Board’s (IRB) match officials until the end of 2019, which
includes for the first time in Rugby World Cup (RWC) history the
rights to brand the shirts of match officials on the field of play
during the tournament.
Since the inception of RWC in 1987, no
brand has ever featured on the playing kits of players or match
"We are excited to be renewing our long-standing and
highly-successful partnership with Emirates. Emirates is a strong
champion of rugby worldwide and the reappointment of a globally
renowned brand and a world leader in the airline industry further
underscores the enormous prestige of Rugby World Cup in the global
sporting and business marketplaces," said Brett Gosper, IRB Chief
Executive and Rugby World Cup Limited Managing Director.
"We look forward to building on our strong collaboration with
Emirates to further enhance the promotion of rugby and the world's
top referees as we build towards and beyond what promises to be an
exceptional England 2015 tournament that will engage and inspire
new fans and participants the length and breadth of the host
nation and around the world."
In terms of the
agreement, Emirates will be an official Worldwide Partner of Rugby
World Cup 2015 and 2019, as well as the official airline.
familiar ‘Fly Emirates’ logo will adorn the shirts of match
officials, and Emirates will have its branding displayed around
all stadiums in England and Japan where matches will be played
during the six-week long tournaments.
RWC 2015 kicks off on 18 September at Twickenham Stadium in
London; with hosts England taking on a yet-to-be decided
qualifying national team from the Oceana 1 region. So far 13
countries have qualified for the tournament, with the remaining
seven teams to make up the final 20 to be decided through
qualifying matches over the coming months.
Tim Clark, President of Emirates Airline, said, “Rugby is a core part of Emirates’ sports
sponsorship portfolio. We’ve supported rugby around the world for
more than 20 years, and we are glad to have helped connect
hundreds of thousands of passionate rugby fans from around the
globe through these events. Rugby is an international sport that
reaches an international audience, many of whom are Emirates customers. The 2011 tournament in New Zealand was the most
widely-broadcast Rugby World Cup ever, and we anticipate the next
two Rugby World Cups will only be more spectacular. For Emirates,
it was a natural decision to be the first Worldwide Partner of
both the England and Japan tournaments, and as official airline we
look forward to flying fans to experience the event for
well positioned to connect fans to the host countries. It
currently offers over 100 flights per week into the UK, of which
42 are serviced by its flagship A380 aircraft, while serving Japan
with 21 weekly flights, once daily each to Haneda and Narita in
Tokyo, and Osaka.
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