Starwood Signs First Aloft Hotel in Australia

Starwood's rapidly expanding Aloft Hotels brand will soon enter the Australian market for the first time.

Owned by BAAC, an affiliate of BGC (Australia), Aloft Perth Rivervale will open in late 2016 featuring 224 rooms.

This latest signing represents Starwood’s third property in Perth, following the opening of Four Points by Sheraton Perth in June 2012 and the signing of a management agreement for The Westin Perth, also owned by BGC, due to open in early 2017.

Located in the suburb of Rivervale, just east of Perth’s CBD, the Aloft hotel is part of a redevelopment project that will transform riverfront land into a commercial and residential precinct.

Facilities at the hotel will include the brand’s signature W XYZ bar where guests will be able to enjoy a lively and vibrant social atmosphere as well as live music performances from up-and-coming local artists, Re:fuel, a one-stop grab & go food and beverage area, and a full-service restaurant.

In addition, the hotel will offer a fitness center, swimming pool with outdoor terrace area, 5,920 square feet of meeting space, additional rooftop function space, and guest parking.

“Perth is undergoing a rapid transformation with the opening of restaurants, bars and retail outlets and a $750 million investment in its airport, all of which are creating a growing need for new, innovative and affordable accommodations,” said Matthew Fry, Senior Vice President, Acquisitions & Development, Asia Pacific, Starwood Hotels & Resorts. “Perth is a dynamic market, and this is the right time and destination for us to introduce the Aloft brand to Australia.”