WYSE to Reveal Behaviours and Attitudes of Millennial Travellers at WTM in London

WYSE Travel Confederation has said it will release the results of its recent analysis of the behaviours and attitudes of millennial travellers during the two-day youth travel programme at next month’s World Travel Market (WTM) in London.

The Millennial Traveller report looks at travel trends amongst 18-35 year olds and is based on the results of a survey completed by over 6,000 young travellers from more than 100 countries in June of this year.

The study’s key findings will be presented by David Chapman, Director General of WYSE Travel Confederation, at WTM London 2014 during the “Understanding the millennial traveller” session on Wednesday, 5 November at 15:30 (South Gallery 13-14).

Chapman will be joined by three panelists: Carl Michel, Executive Chairman at Generator Hostels, John Firth, UK and European Sales Manager at Wayn, and Anthony Stone, Global Campaign Manager at STA Travel.

“As one of the most important events in the travel industry’s annual calendar, WTM is a prime opportunity for us to highlight the opportunities that the youth travel market presents within the global tourism industry. We are delighted to be headlining WTM’s first ever youth tourism programme,” said Chapman. “The millennial generation is growing up in a technologically advanced world where travelling and communication go hand-in-hand and are easier than ever before. By providing insights into the trends these influential travellers are driving, we aim to provide travel professionals with a better understanding of the long-term opportunities they can explore within this unique sector and, ultimately, better cater to the needs and interests of millennial travellers.”

To coincide with the session, WYSE Travel Confederation will be launching its new Millennial Traveller report next week. The report, which will be available free of charge to WYSE Travel Confederation members, will include more detailed information on the survey’s key findings.

WYSE Travel Confederation will also lead a panel discussion during WTM focused on the hostel sector, “The emergence of brands in the hostel sector: opportunity or threat?”, to be held on Tuesday, 4 November at 14:00 (South Gallery 15-16).