Best Western Partners Deutsche Bahn

Best Western has signed a partnership agreement with Germany’s national rail operator, Deutsche Bahn.

Members of Deutsche Bahn’s ‘bahn.bonus’ customer loyalty program can now earn points while staying at any of Best Western’s 4,000+ hotels and resorts across the world which includes more than 200 properties in Asia.

Under the terms of the agreement, members of the bahn.bonus program will be awarded 250 points for every qualifying stay at a Best Western hotel anywhere around the world. Customers do not need to be members of the Best Western Rewards program to qualify.

To mark the launch of the new partnership, Best Western is offering triple bahn.bonus points for any eligible stay at a Best Western hotel in Germany and Luxembourg. The promotion is valid until 30 April 2014.

“We are delighted to welcome Deutsche Bahn as the latest member of Best Western’s popular partner program,” said Michaela Koch, Best Western Germany’s Loyalty Marketing Manager. “As the second largest transport company in the world, Deutsche Bahn is a perfect fit for Best Western - the world’s largest hotel family. We are confident this partnership will lead to considerable mutual benefits for both our companies, and of course our loyal customers.”

Members of elite ‘comfort’ level of the bahn.bonus program will also be offered the chance to join the Best Western Rewards guest loyalty program. They will be entitled to the same privileges as Best Western Rewards’ Platinum members. bahn.bonus currently has 3.3 million members, including 270,000 comfort level members.