Dorsett Hospitality Partners ReviewPro

Hong Kong-based Dorsett Hospitality has partnered ReviewPro, a provider of online reputation management analytics for the hotel and restaurant industry.

ReviewPro provides critical insight into operational and service strengths and weaknesses by aggregating hundreds of millions of online reviews and social media mentions from over 100 of the most relevant online travel agencies (OTAs), review websites and social media platforms.

This data helps hotels to boost their online reputation and increase revenue through carefully monitoring online guest sentiment.

At the heart of ReviewPro’s analytics is the Global Review Index, (GRI) an online reputation score which can benchmark a given hotel, group of hotels or chain, make comparisons between properties, compare results with competitors and track the evolution of a hotel’s performance over time.

Dorsett Hospitality International will be able to leverage the GRI to improve their online reputation and guest satisfaction at both property and brand level, while benchmarking performance against competitors.

“Given the wide-ranging influence of reviews and social media on both consumers and business travelers, Dorsett International has seen a steep increase in the number of guests leaving reviews and we want to leverage this guest feedback to deliver remarkable experiences,” said Philip Schaetz, Senior Vice President of Sales & Marketing at Dorsett Hospitality International. “After carefully researching the different players in this space, we felt that ReviewPro was the best partner to help us achieve our goals on both a property and corporate level. Their best-in-class analytics and sentiment analysis, superior alerts and reporting combined with unrivalled support and training services, on a global level, were all key factors in our decision to partner with ReviewPro.”