Finnair Enables Traveller Donations on Website

Finnair, UNICEF and Amadeus have joined forces to benefit some of the world’s most unprivileged children.

Passengers now have the opportunity to make a donation to UNICEF and support education for Asian children when booking their flights on the Finnair website. Donations are possible in sums of one, five or ten euros.

Donated sums are directed to UNICEF’s Schools for Asia campaign which supports education for the most vulnerable children in eleven Asian countries.

“On the anniversary of the 20th cooperation year, Finnair and UNICEF together with Amadeus, will launch a digital fundraising collection. We've traditionally made the collection in-flight, but now passengers can donate as they book their flights at finnair.com. We hope that passengers will back our aim of providing a better future for many Asian children,” said Pekka Vauramo, CEO of Finnair. “Even very small sums can make a big difference, and every donation is significant to those who benefit.”

Luis Maroto, President & CEO of Amadeus, said, “This partnership with Finnair underpins the global CSR agreement signed with UNICEF through which Amadeus provides the necessary technology through a community platform for online donations. As a long standing travel industry partner for Amadeus, Finnair shares our vision that CSR must be a continued priority for companies wishing to be at the forefront of their respective sectors.”

Finnair’s oneworld alliance partner Iberia launched a corresponding donation initiative on its own website in November 2013.

See also: Sustainable Tourism and Hotel CSR - Interview with Hansar CEO