[HD videos below] ASIATravelTips.com has for many years promoted
the benefits of sports tourism, as it is not just the athletes
that benefit from a great weekend or break away, but also the host
Today, many cities in Asia are trying to launch
their own annual triathlon, marathon or similar.
With the US Super Bowl, Winter Olympics and the
FIFA World Cup fast approaching, hoteliers in the respective host
markets have seen booking increases of as much as 200% and rates
To measure the impact of these sporting events,
Pegasus Solutions conducted a comparison of net reservations made
in 2014 and 2013 for the same 20 January 2014 cut-off for same
day-of-week arrivals in each region.
Hotels like the Wellington Hotel in New York,
which uses Pegasus’ Open Hospitality for web services, allotted
inventory carefully to encourage direct site bookings for the
“We reviewed bookings made through online sites for
destinations that would see leisure travel for the Super Bowl in
the US, Winter Olympics in Russia, and FIFA World Cup in Brazil,”
said David Millili, chief executive officer of Pegasus Solutions.
“Some booking increases were registered in destinations like Sao
Paulo, which are not traditionally considered major leisure hubs.
Other booking growth was not as evident because many hoteliers
strategically limited room inventory allocated to third party
sites to drive more bookings through the brand site. Hotels that
were prepared with a website designed to sell to a global audience
will have benefitted greatly from this approach.”
New York City will host most of those attending
the National Football League’s Super Bowl on Sunday, 2 February 2014.
Rates for arrivals on Wednesday, 29 January have climbed by +41%
over 2013. This rises to +77% the following day, reaching a high
of +97% that Friday, and +83% on Saturday, 1 February. Booked
rates for the day of the event remain elevated by +45%, but will
begin to taper as Seattle Seahawks and Denver Broncos fans return
Rates in Russia during the Winter Olympics,
which run 7-23 February, were less consistently inflated. To
overcome the potentially prohibitive cost of attending that
includes international travel and event admission, hoteliers have
worked to keep rates from being a deterrent, with many also
offering inventory in travel packages. Sporadic spikes in rates
compared to same day last year did occur on select dates, peaking
mid-way through the games, including the 6th (+66%), 7th (+41%),
11th (+56%), 12th (+154%), 17th (+97%), 23rd (+83%) and 24th
FIFA’s World Cup from 12 June through 13 July at
various venues in Brazil, has boosted rates in already popular
leisure destination Rio de Janeiro. Sao Paulo, however, has seen
reservations jump by more than 200% from what would normally be
booked this far in advance for stays during this time period.
Rates have been comparable to 2013, which may be due to the
five-month booking lead time. One day, 8 July, shows an uptick in
rates equal to double what would be expected otherwise.
Data reported by Pegasus Solutions comes from
billions of transactions processed monthly for nearly 100,000
hotel clients, facilitating more than $16 billion a year. The
Pegasus View reflects data drawn from both GDS and ADS
transactions, representing the business and leisure markets
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