The Traders Hotel Singapore has rebranded as the
Hotel Jen Singapore.
The physical renovation of Hotel Jen Singapore
will start in November 2014, as part of a carefully planned
three-phase approach scheduled to finish in Q1 2016.
All Hotel Jen Singapore staff will retain their
positions during the renovation process and the hotel will remain
The renovation will focus on enhancing the
guest experience. Rooms will feature interchangeable,
apartment-style furnishings that optimise space – such as a bay
window sofa with moveable table which can be used for work or
relaxation. All rooms will be equipped with smart technology
including interactive TVs with multi-device enabled streaming and
Technology is also key to catering to
travellers. Free WiFi everywhere, all the time, and convenient
mobile charging stations throughout the hotel. In addition,
laundry wash and fold service at one price for unlimited items in
the laundry bag, a PressReader app with free access to 2,500
online publications, replacing the traditional morning newspaper,
and free coffee and snack-box-to-go options after breakfast are
just a few of the many features on offer at Hotel Jen Singapore.
Mr. Clifford Weiner, general manager of Hotel
Jen Singapore, said, “The rebrand to Hotel Jen is really about
changing our approach from the inside out. I firmly believe that
to adapt to the changing needs of today’s ‘millennially minded’
traveller, we need to evolve with them, starting at the very heart
of our hotel – our staff. Our established team of loyal staff have
spent the past few months embracing the Jen values: fun, friendly
and fuss-free. They are what underpin this whole rebrand for us.
Hotel Jen Singapore will still bring guests the same level of
quality as before but now with a more intuitive service attitude
and relaxed, friendly style.”
In the next phase of the Hotel Jen roll-out,
Traders hotels in Hong Kong, Brisbane, Penang, Johor Bahru,
Manila, Maldives, Beijing and Shenyang will be rebranded from
October 2014 to March 2015.
Traders Hotel Hong Kong will rebrand to Hotel
Jen Hong Kong on 6 October 2014.
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