Starwood’s Westin brand has reached the 200th
hotel milestone with the opening of The Westin Chongqing
Liberation Square in China.
Westin will follow this with the opening of
three more hotels in China: The Westin Zhujiajian Resort in
Zhoushan, The Westin Blue Bay Resort in Qingshui Bay, Hainan and
The Westin Haikou in Hainan.
The company expects to open a total of nine new
Westin hotels worldwide in 2014 and nearly another 30 by the end
of 2016, with almost half of those new hotels in Asia Pacific, the
brand’s fastest growing region.
“The Westin brand has built a strong foundation
and following in established markets over the last decade, and the
fact that we have opened our 200th Westin in China is illustrative
of the phenomenal demand we are now experiencing in Asia Pacific,
as well as our strong and deep-rooted local teams in dynamic
markets worldwide,” said Simon Turner, President of Global Development for Starwood. “Emerging markets now account for nearly
70% of the Westin development pipeline, fueled by accelerating
demand in China and India, where rising wealth and rapid
urbanization have generated a fierce appetite for strong global
of The Westin Chongqing marks the Westin brand’s debut in this
important economic hub in southwest China and offers travelers an
ideal location in the city’s central business district. By year’s
end, the Westin portfolio in China will surpass 20 hotels,
including debuts in several other new markets such as Zhujiajian
in Zhoushan, Qingshui Bay and Haikou in Hainan. In the next three
years, the Westin portfolio in China will increase by nearly 50%
with the addition of 11 new hotels.
Turner added: “As more
and more people have the means and desire to travel, particularly
from China which is now the world’s largest tourism source, we are
seeing increased demand for resort destinations. To meet this
growing demand, Westin is growing its global resort portfolio,
including the opening of The Westin Blue Bay Resort in Qingshui
Bay, Hainan – China’s premier resort destination, The Westin Zhujiajian Resort in Zhoushan – China’s largest archipelago and a
popular tourist destination, as well as the upcoming openings of
The Westin Bekal Resort & Spa in India and The Westin Ubud Resort
& Spa in Indonesia.”
In India, Westin will also open The
Westin Delhi NCR Noida next year, as the brand remains on track to
grow its portfolio in the country by 50% in the next three years.
In Indonesia, Westin will jump from one to three hotels in the
next two years. In addition to The Westin Ubud Resort & Spa
opening in Bali this fall, the brand will debut The Westin Jakarta
in 2015. Westin also continues to reignite in markets across Asia
Pacific with the brand’s return to Singapore last November after a
12-year absence and in 2016 will re-enter the Philippines.
In the Middle East, Westin is expanding rapidly and will
triple its portfolio by 2016 with the addition of five new hotels
in markets including Saudi Arabia, Jordan and the United Arab
Westin Expands Footprint in the Americas A
long-time developer favorite in the U.S., Westin has built a very
strong foundation in North America over the last decade, laying
the foundation for the brand’s phenomenal global growth. Nearly
two thirds of Westin’s current portfolio and more than 25% of the
brand’s pipeline is in the Americas.
In North America,
Westin is increasingly sought after for new hotel developments in
revitalized downtown districts. This trend is exemplified by the
recent opening of The Westin Wilmington, the newest addition to
the city’s recently redeveloped waterfront. Other key openings in
2014 include the internal conversion of The Westin Crystal City
and The Westin Cleveland Downtown followed by openings in San
Jose, California, Austin, Texas, Bethesda, Denver and Jackson,
Mississippi in 2015.
In Latin America, Westin has grown
its footprint by over 80% in the past three years, entering a
number of new markets such as Peru, Panama and Costa Rica and
further expanding its strong presence in Mexico. The brand now
boasts 12 hotels in the region.
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