HKRFU and Peter Bennett Foundation Team Up for Poverty Relief at Hong Kong Sevens

The Hong Kong Rugby Football Union has again teamed up with the Peter Bennett Foundation and other sponsors to support the “Mission Possible” campaign at the Cathay Pacific/HSBC Hong Kong Sevens 2014 (28-30 March 2014).

“Mission Possible” was launched for the first time in 2013 with the HKRFU providing a 76-seat corporate box to the Peter Bennett Foundation who then sought sponsorship, sold tickets to the box at the Hong Kong Sevens, and gathered materials for auction on-event to raise funds for four different charities.

With the support of Holiday Inn and Links Concepts, 100% of all funds raised from sponsorship, donations, ticket purchases and auction proceeds went directly to the four selected charities in 2013, raising nearly HK$3 million, a figure the organisers are hoping to exceed in 2014.

The four charities selected as this year’s recipients are the Po Leung Kuk Scholarship Foundation, Society for Community Organization (SOCO), Crossroads and the Changing Young Lives Foundation.

Mr Trevor Gregory, Chairman of the HKRFU, said, “The HKRFU is delighted to once again be supporting the Mission Possible campaign. By supporting Mission Possible, sponsors and patrons are making a great sporting and entertainment event better: making the Sevens more relevant to the broader community while helping those less fortunate.”

Supporters of “Mission Possible” include Holiday Inn and Links Concept who donate the food and beverage for the box over the weekend as well as corporate donors AIG, CQS, Crosby, Double Haven and Edrington.

With a Queen of Hearts theme planned for 2014, the Mission Possible Box will be one of the places to be inside the Stadium in 2014, with patrons enjoying what is widely acknowledged as the finest sports weekend in Asia while also making a positive impact on society.

The box will also host a group of children from one of the charities for a special party on Saturday morning of the Sevens from 10.00 am to 12.00, as well as visits from prominent guests including the Honorable Carrie Lam Cheng Yuet-ngor, GBS, JP, Chief Secretary for Administration of the HKSAR, Dr Christine Loh Kung-wai, OBE, JP , Under Secretary for the Environment, Allan Zeman GBM, GBS, JP, championship jockey Douglas Whyte, and members of the Hong Kong Men’s Sevens team.