Singapore Airlines and Virgin Australia will
allow members of KrisFlyer and Velocity Frequent Flyer to
convert their miles and points between both programmes.
conversion innovation, which is exclusive to the two airline
loyalty programmes, will give members greater access to upgrades
and reward seats across the combined domestic and international
network of Virgin Australia and Singapore Airlines.
their miles, KrisFlyer members will also be able to benefit from
Velocity’s range of non-flight redemption rewards.
The new conversion capability will be available
to members of both programmes from November as well as an improved
online booking capability for Velocity Frequent Flyers to redeem
flights on Singapore Airlines and SilkAir.
of programme enhancements have also been introduced to both
KrisFlyer and Velocity members over the last 12 months and
- Redemption across all classes of travel on
Virgin Australia with the inclusion of premium economy and the
ability to earn Status Credits on domestic, Trans-Tasman and
Pacific Islands codeshare flights operated by Virgin Australia for
KrisFlyer members; and
- A reduction in the Velocity Points
required for Reward Seats on Singapore Airlines and the ability to
earn points on all fare classes with Singapore Airlines and
SilkAir for Velocity Frequent Flyer members.
Airlines Executive Vice President Commercial, Mr Mak Swee Wah,
said, “We are always looking for new ways to serve our customers
better and the alliance with Virgin Australia enables us to offer
a first-rate integrated travel experience across Australia. This
latest enhancement will increase the benefits to KrisFlyer
members, providing more value to miles accrued when travelling on
Singapore Airlines and SilkAir with a wider range of redemption
Velocity Frequent Flyer Chief Executive Officer
Neil Thompson added, “We have built a transformational loyalty business with a
membership base of more than 4.5 million and this unique
innovation is part of our strategic plan to fast track the programme’s growth in becoming a world-leading loyalty programme.
Enhancing reciprocal reward and recognition for our most frequent
flyers will enable us to deliver them even greater benefits when
flying domestically and internationally across our combined
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