RIU and Catalonia Hotels & Resorts Partner ReviewPro

RIU Hotels & Resorts and Catalonia Hotels & Resorts have entered into a new partnership with ReviewPro, a provider of online reputation management analytics.

ReviewPro provides critical insight into operational and service strengths and weaknesses by aggregating millions of mentions from the most relevant online travel agencies, review websites and social media platforms. The company helps both small and large hotel organizations to improve guest experiences and profit from the social web.

RJ Friedlander, CEO of ReviewPro, said, “The evolving Spanish, Caribbean and Latin American hotel markets pose both a challenge and a great opportunity for leading groups such as RIU and Catalonia Hotels & Resorts. We look forward to partnering with these world-class brands to enable them to better listen and react to what clients are saying across the internet. This will not only empower them to increase their Global Review Index score at both property and brand level, but also help to maximize their ADR, RevPAR and occupancy rates.”

RIU Hotels & Resorts is a highly rated brand in key destinations throughout Spain, Mexico, the Dominican Republic and Jamaica. The new agreement will provide online reputation analytics to all 103 of the brand’s hotels.

Anna Alfranca Fuster, Social Media Strategist at RIU Hotels & Resorts, said, “ReviewPro provides us with the assistance and education services that we need in order to fully leverage their solution. They canvass online guest feedback on more than 100 travel websites and social media platforms, offering us an unprecedented opportunity to monitor our online reputation.”

A rapidly growing brand, Catalonia Hotels & Resorts has implemented ReviewPro’s guest satisfaction analytics solution for its 63 hotels across Spain, Berlin, Brussels, Mexico and the Dominican Republic.

Guillermo Vallet Millet, Director of Operations, said, “The quality of ReviewPro’s review analytics has particularly impressed us, which is why we have decided to implement the online reputation solution across our entire portfolio. We expect ReviewPro to play a key role in helping us to improve our level of guest engagement while increasing brand trust and loyalty, as well as boosting guest satisfaction indexes.”