Ms. Kanokros Sakdanares, who is corporate
director of marketing communications at Centara Hotels & Resorts,
has been elected president of the Hotel Public Relations
Association of Thailand.
Public Relations Association of Thailand is a non-profit
organisation founded in 1988 by Chadachat Jinayodhin, the first
president, with the objectives of creating a good relationship
amongst members and between members and the press, encouraging
careers in public relations, and supporting charities and public
welfare activities. Membership is open to all
public relations and marketing communications personnel at hotels
“This is a great honour for
me, and I shall continue with the objectives set by the first
president,” said Kanokros. “Thailand’s hotel and
hospitality sector carries an enormous responsibility for
promoting the image of Thailand to visitors from around the world,
and professional public relations has a vitally important role to
play. The association promotes unity across the
entire hotel sector, and acts as a reference point for enquiries
from the international media.”
The president and her committee members will be
in place for a two-year term, ending in June 2016.
Khun Earth Saisawang held the position of president
before Khun Kanokros.
Kanokros has been
with Centara Hotels & Resorts for 10 years and is responsible for
overseeing public relations for the company and brand images for
67 properties across Thailand and overseas, additionally acting as
the company’s public ambassador.
She has almost 25
years’ experience in marketing communications and public relations
in the hotel industry.
Kanokros graduated with a
bachelor’s degree, majoring in public relations and advertising,
from the Faculty of Business Administration at Ramkhamhaeng
University in 1991. She gained a master of business administration
degree, majoring in marketing, from Srinakarinwirot (Prasarnmitr)
University in 2004.
In 1995, Kanokros went to
further her English studies in London, and received a First
Certificate in English from Cambridge University.
She began her career as a public relations officer at Sol Twin
Towers Hotel Bangkok, which at that time was managed by a Spanish
chain. After that she was the director of public relations with
Amari Hotels, a local hotel chain, and subsequently with Royal
Orchid Sheraton Bangkok, which is under Starwood, where she
received the Best Public Relations award for Thailand, Hong Kong
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