PATA and the Japan Association of Travel Agents
(JATA) have agreed to work together to benefit both sets of
members. A Memorandum of Understanding (MoU), signed earlier this
month, will focus efforts on implementing joint activities related
The MoU was signed by Martin J Craigs, PATA Chief
Executive Officer, and Jungo Kikuma, Chairman of JATA.
agreement commits the two organisations to continue their
productive on-going cooperation through PATA’s participation in
the annual JATA Tourism EXPO Japan and JATA’s participation in
PATA’s programme of work.
JATA Tourism EXPO Japan is
internationally recognized as the one of the largest travel events
in the world, presenting Japan as a tourism destination to a
global audience. This year PATA will support a panel session at
the EXPO on 26 September with the theme, “The Rapidly Growing
Asian Market and Its Significance for the Tourism Industry”. The
panel will be moderated by PATA Regional Director – East Asia, Ivy Chee, with a presentation also being made by PATA CEO, Martin
Craigs. The discussion will explore the rapidly expanding Asian
travel market and reaffirm sustainable growth.
Craigs, PATA CEO, said, "Japan is a giant of tourism, long valued
for its high quality outbound sector. In recent years we have seen
the rise of destination Japan as an inbound entity too. This is a
desirable and sustainable trend that PATA is keen to support."
Jungo Kikuma, Chairman of JATA, added, "After the next 10
years, Asia will become the new centre of gravity of tourism in
the world. Taking this time’s partnership opportunity and joining
hands with PATA, we would like to make every effort for tourism
vitalization as a driving force in the world tourism market.”
PATA has been active in Japan since establishing the PATA
Japan Chapter in 1962. More than 88 travel industry members today
belong to the PATA Japan Chapter, which organizes a variety of
special workshops and seminars, and inbound/outbound projects
focusing on the Japanese market. Earlier this year, the chapter
organized the PATA Japan Roundtable Discussion in Tokyo, which was
moderated by Ms Chee.
JATA Tourism EXPO Japan 2014
will be held at Tokyo Big Sight, 25-28 September.
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