Regal Hotels Launches New Advertising Campaign

Regal Hotels, one of the largest hotel operators in Hong Kong, has launched a new global advertising campaign, “Stay Regal”.

The Stay Regal advertisement features a chic and elegant lady who feels she deserves to be treated like royalty, providing an emotional link to like–minded customers.

Ms. Lyllian Poon, Vice President – Marketing, Regal Hotels International expressed “Over the years, Regal Hotels has strengthened its elegant brand image with enhanced service delivery, ensuring guests a pleasant and superior hotel experience.”

“Being Regal is a state of mind, the idea of using an attractive and elegant lady image comes from simple truth that Regal Hotels can own. The double meaning of Stay Regal is also functionally linked to the brand as a preferred choice to stay for our guests due to our hotels convenient locations,” added Ms Poon.

The campaign focuses on travel magazines, in-flight and regional publications.