Jin Jiang Signs MOU with Hanwha Hotels & Resorts

Jin Jiang International Hotels and Hanwha Hotels & Resorts have signed a Memorandum of Understanding (MOU) that will commit the two parties to collaborate closely together as business partners and to work towards achieving common strategic goals and objectives to ensure the successful performance of both companies.

The MOU will provide frameworks for new and potential opportunities for cooperation between the corporate offices and selected hotels.

The top priority items in the MOU agenda include the cross cooperation between the global sales and PR teams, the offering of special rates to both companies' members and clients, promoting of the companies' loyalty programs, hotel operational support including employee cross training and exchange programs, and affiliate food and beverage promotional programs.

"This cooperative partnership with Hanwha Hotels & Resorts is of great significance to us, and we look forward to this close cooperation, I am confident that through our joint efforts and commitment, we will be able to build a prosperous future and develop a strong and mutually beneficial relationship between the two companies. The Korean market is an important one to us and this opportunity is a chance to broaden our brand awareness and expand our activities into this new and exciting market ," stated Mr. Simon Zhang, Chief Executive Officer at Jin Jiang International Hotels.

China and South Korea are popular and important travel destinations for both countries. Korea has recently seen a rapidly increasing growth of Chinese inbound travelers and last year alone Korea had over 4 million visitors from China, making them the country's largest inbound tourist market. Conversely, Korean tourist arrivals to China last year had reached almost 4 million.

Vice Chairman of Hanwha Hotels & Resorts, Mr. Won-Ki Hong commented, "Considering the Korea-China relationship as a strategic partnership, this cooperation between these two leading hospitality companies within their respective countries, Hanwha Hotels & Resorts and Jin Jiang International Hotels, is a significant and valuable one ... Through the agreement, Hanwha Hotels & Resorts will closely cooperate with Jin Jiang International Hotels to grow together as the  world's best leisure service provider and will also take the opportunity to expand its presence into the Chinese market."