IDeaS Pricing System Helps Anantara Hotels Achieve 15% RevPAR Growth

Anantara Hotels, Resorts & Spas has achieved an average year-on-year RevPAR increase of 14.86% following the adoption of the IDeaS Pricing System in 17 of its hotels across Asia.

The IDeaS Pricing System has helped Anantara increase efficiency and accuracy around pricing decisions which in turn has helped the group achieve growth of 17.31% in average daily room revenue.

According to STR Global, the Asia Pacific hotel industry opened 351 new hotels with 50,913 rooms in the first two quarters of 2014 alone, all of which has increased pressure on local tour operators, hotels and resorts to ensure they have the right systems and offerings in place for their market.

“In today’s competitive regional hospitality landscape, a hotel group that doesn’t have accurate forecasts of guest demand is operating blind. The ability to be able to set optimal hotel room pricing and plan staffing levels centres on the ability to be able to predict future occupancy levels,” said Bryan Bailey, Group Director of Revenue & Distribution, Minor Hotel Group (parent company to Anantara). “Employing IDeaS Pricing System has enabled us to streamline the revenue management process, allowing our Revenue Managers to spend more time analysing data rather than manually manipulating spreadsheets.”

IDeaS Pricing System has also provided the hotel group with an improved suite of management reports which are useful for many areas across the business including sales, marketing and operations. These reports, along with a more inclusive approach to revenue management, help build understanding and support for pricing decisions across the hotel group and support a sustainable revenue management culture within Anantara.

Following the success of the initial deployment of the IDeaS Pricing System into 17 of its properties across Asia, Anantara has now expanded its revenue management program with IDeaS and is utilizing IDeaS Pricing System in 23 properties across the region.

In addition, IDeaS is in place at Atrium Bangkok, a property managed by Minor Hotel Group, which is to be rebranded to the group’s AVANI brand next month.

“IDeaS Pricing System has strengthened Anantara’s approach to pricing, ensuring its properties are setting accurate daily room rates and getting to market quickly. Our solution ultimately helps attract the right guest at the right price,” said Gladys Ang, Regional Director of Sales – South East Asia for IDeaS. “In addition to a significant increase in RevPAR and average daily room revenue, IDeaS Pricing System has also helped Anantara properties increase their ADR by 15.74%, which is a really pleasing result.”